In order to motivate dormitory residents to save energy, the Studierendenwerk is launching an advertising campaign.
“Flip the Switch”, in the student dormitory and in the mind: The Studierendenwerk Tübingen-Hohenheim, together with its umbrella organisation, the German Student Union (DSW), is launching a large-scale energy-saving campaign for the approximately 6,000 students who live in the dormitories in the university region.
In view of the energy crisis and the drastic increase in energy prices in Germany, many students are facing financial hardship this autumn. The galloping prices hit this low-income group particularly hard.
“We want to motivate people to actively save energy. We are thinking primarily of the residents of our halls of residence, because this is where the greatest savings potential lies through the students themselves,” explains Oliver Schill, Managing Director of the Studierendenwerk Tübingen-Hohenheim. “We hope for a change in awareness and behaviour, i.e. to be able to flip the switch in our heads to get through the crisis well together.”
The core aspect of the campaign will be a social media challenge. Under the hashtag #myenergchallenge, students can challenge each other to energy-saving challenges, document them and also post them on social networks. This could be, for example, a challenge to take a cold shower, to permanently turn down the room temperature or to refrain from blow-drying your hair.
In addition, there are short information brochures, posters, digital info screens and the informative website www.myenergychallenge.de, which is available in several languages.